The Abundant Edit

The Truth About Black Friday as a Small Business
Hi lovelies, This week I wanted to peel back the curtain on something we do not always talk about openly as small business owners: Black Friday, the excitement, the pressure, the sales and the reality hidden beneath it all. This year, if I am completely honest, Black Friday nearly swallowed me whole. For big brands, Black Friday is a celebration with huge budgets, huge margins and huge teams. But for a small business like mine, the experience looks and feels very different, and it is a story that rarely gets... Read more...
Business Behind Abundant Bag Co: A Personal Look at the Journey
Your Sunday dose of founder stories, real-life reflections, and a fun peek behind the bold stripes. From mum-life moments to colourful chaos, creative sparks and all the unfiltered bits that shape Abundant Bag Co. each week. Read more...
THE SCIENCE OF SOFTNESS & How Terry Towelling Rivals Luxury Towels
Step Inside the Softest Little Secret… Terry towelling is not just a fabric. It is the heart and soul of every Abundant Bag Co. Carry-All Tote. And just like luxury towels, it delivers that bold, plush, vibrant feel that moves with your day: beach hangs, iced latte drips, sandy feet and every beautiful bit of chaos in between. But why terry? Why did we choose this dreamy and practical fabric for women who carry it all? Here is the juice 👇 Terry Towelling vs. Luxury Towels: Why It Matters (keyword... Read more...
YOUR GUIDE TO A STRESS-FREE SUMMER AND COLOURFUL SUMMER
Your Guide to a  stress-free summer and Colourful Summer stress-free summer The countdown to summer is officially on. Longer days, salty hair, ice-lattes, and spontaneous beach runs are calling. But let’s be honest, the lead-up can feel a little… chaotic. Between school holidays, social plans, and juggling all the “extras,” we could all use a little prep to make the season feel easy-breezy instead of overwhelming. That’s where a bit of intention (and the right bag 😉) comes in. Simplify Your Summer Routine  STRESS-FREE SUMMER Summer is all about ease... Read more...
HOW ABUNDANT BAG CO. REALLY STARTED (The Non-Polished Version)
OUR STORY HOW ABUNDANT BAG CO BEGAN Most brand stories begin with a spark of inspiration.ABUNDANT BAG CO did not.It started in my laundry—between two kids, a pile of towels, and yet another bag ruined by leaking drink bottles and open sunscreen tubes. Before creating ABUNDANT BAG CO, I worked for years as a yacht stewardess—folding luxury towels, polishing champagne glasses, and making holidays look effortless. I loved the sunshine, the travel, and the rhythm of the job, but the perfection was exhausting. Fast forward to life in Adelaide with... Read more...

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