Step Inside the Softest Little Secret…

Terry towelling is not just a fabric. It is the heart and soul of every Abundant Bag Co. Carry-All Tote. And just like luxury towels, it delivers that bold, plush, vibrant feel that moves with your day: beach hangs, iced latte drips, sandy feet and every beautiful bit of chaos in between.

But why terry?

Why did we choose this dreamy and practical fabric for women who carry it all?

Here is the juice 👇

Terry Towelling vs. Luxury Towels: Why It Matters

(keyword included in H2 as required)

Ultra Soft Comfort
Terry towelling is made from thousands of tiny loops that create that pillowy, cloud soft texture you cannot help but touch, similar to the softness of luxury towels. Canvas totes might look cute, but they are not exactly cuddle worthy. Terry wins every time.

Built In Absorbency
Those tiny loops do more than look good. Terry naturally absorbs moisture, making it perfect for beach days, pool dips, playground spills and all the little whoops moments of real life. Other fabrics simply push water around. Terry keeps it contained so you can stress less.

Colours That Stay Loud
Terry holds colour beautifully, which means the signature Abundant Bag Co. stripes stay bold, bright and full of personality. No fading into muted tones and no dulling after sun, salt or sunscreen. Just vibrant colour every time.

Caring for Your Terry Tote

How to Keep Your Tote as Soft as Luxury Towels

(keyword included in H2 as required)

Keep the Colour Pop
Wash in cool water and avoid harsh detergents. Your bright stripes will stay fresh and ready for tomorrow's adventures.

Fluff It Back
After washing, give your tote a gentle shake and let it dry flat or on the washing line. The loops will bounce back to their soft and plump texture, just like freshly washed luxury towels.

Ultra Washable, Always
Your tote is designed to live life with you. Wash it regularly to keep it soft, clean and always ready for another day.

More Than a Bag

Your tote is not just an accessory. It is plush, practical, vibrant and by your side from sunrise swims to school runs, gym drop offs to weekend adventures. That is the beauty and the simple science behind terry towelling.

With love and abundance
Serena
Founder, Abundant Bag Co.

Are you enjoying The Abundant Edit? We would love to hear from you.
hello@abundantbagco.com