Abundant Bag Co. was born out of real-life chaos and love. Our founder Serena - a mum of two energetic young boys could never find the right bag. Everything was either too small, too flimsy, or too precious to survive life with kids.

After using a designer tote that was ruined by leaky drink bottles and sticky snacks, she realised something needed to change. That’s when the idea for our Carry-All totes came to life: a stylish, roomy, and durable bag that’s also machine washable because well, mess happens.

Whether you’re heading to the beach, running errands, packing for a big day, or carrying everything but the kitchen sink, our totes are made for the chaos, colour and calm of everyday life.